As digitization continues in 2020, data will become more valuable than ever before. Information that may have previously seemed trivial to the everyday consumer will actually hold significant value for stakeholders and hackers across the spectrum. Adversaries or real-life ‘data bounty hunters’ will hunt for new ways to exploit it, governments will seek better ways to access it, enterprises will adopt stronger security measures to protect it and end-users will demand better privacy to secure their personal information. Furthermore, with the rise of AI and machine learning, crucial data that impacts how medical decisions are made, where/how autonomous cars move, and more will become increasingly more mainstream—and increasingly more lucrative to threat actors pining for the information