Cybersecurity Predictions: Companies will rely more on metadata than data to provide insights | Vumetric

Companies will rely more on metadata than data to provide insights. Overzealous data analyses have brought many companies face to face with privacy lawsuits from consumers and governments alike, which in turn has led to even stricter data governance laws. Understandably concerned about making similar mistakes, businesses will begin turning to metadata for insights in 2020, rather than analyzing actual data. By harvesting data’s attributes — including its movement, volume, naming conventions and other properties — companies will give indications of concerns around accessing PII and other sensitive information. Metadata lends itself well to data privacy, and with the correct machine learning and artificial intelligence modeling, can still provide critical information to the C-suite such as lead generation changes, third-party data access, potential breaches and more

Steve Wood, Chief Product Officer
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